For nearly 20 years, I’ve worked alongside pipeline operators across the country, clearing thousands of miles of ROW and leading the industry while doing so. Over that time, I’ve noticed something. The expectations placed on ROW programs have changed dramatically, but in many cases, the approach to managing them hasn’t.

Today, operators are being asked to do more than simply control vegetation. They must balance safety, regulatory compliance, environmental stewardship, landowner relationships, documentation, damage prevention, and budget performance—all while protecting critical infrastructure and delivering long-term value to their organizations.

At Lanracorp, we’ve always believed our responsibility goes beyond completing a scope of work. We want to understand the bigger picture, help solve larger challenges, and create measurable value for our customers – leading the industry as we always have.

That’s why we developed Smart-ROW. Smart-ROW is a strategic approach to ROW management that combines assessments, field execution, GIS, intelligence, documentation, integrated vegetation management (IVM), habitat management, and long-term program development into a single framework. It helps operators move from reactive maintenance and annual budgeting decisions to a more proactive, data-driven strategy focused on safety, reliability, compliance, and cost control.

Our goal is simple: help operators spend less time managing vegetation issues and more time managing the overall integrity, and reliability of their asset. We are white glove.

The industry is evolving. Procurement is evolving. Expectations are evolving. We believe ROW programs must evolve as well.
Lanracorp remains committed to investing in the people, technology, equipment, and processes necessary to help our customers stay ahead of those changes.

We appreciate the trust you’ve placed in our team and look forward to partnering with you to build safer, smarter, and more effective ROW programs for years to come.

Our Smart-ROW program is the future.

The same GIS insight and strategic planning that make SmartROW efficient can also turn your right-of-way into something more valuable. With roughly 12 million acres of pipeline ROW across the U.S., there’s a real opportunity to convert managed corridors into beneficial habitat for pollinators and wildlife—supporting your ESG goals while reducing long-term vegetation costs. See how Integrated Habitat Management fits into the picture.